SEO - Search Engine Optimisation
It’s nonsensical to invest in a website if your customers never find it. SEO is the process of connecting your website with your target customers on search engines like Google, Bing and Yahoo. There isn’t any one-size-fits-all approach to SEO. To expedite the best results, SEO involves a lengthy research and planning stage before the optimisation begins. From local SEO for small businesses to national or international coverage for larger firms, we can tailor a bespoke SEO package to you, for the best results at a fair cost and on your terms. Contact us for more information.
Social Media & Email Marketing
Social Media and Email Marketing are great ways to educate the public, advertise your business and ultimately convert followers into customers. From the initial planning and campaign development to the design and content creation right through to analysis, we can provide the complete “e-marketing” and social media package for any business. This includes both organic and paid promotion, support for all leading social media platforms and integration with your existing website, lead generation software or popular marketing solutions.
Good content and copy can be the difference between converting a visitor, or not. We write content with a clear and concise message in such a way that’s optimised for search engines, but also human readers, too! Whether it’s content for your website, promotional materials or social media we can adapt our tone and dialect to suit your brand, reflect your core values, communicate with your audience and ultimately, sell your products.
We can develop a multifaceted marketing strategy to give your business the best chance of communicating effectively with your target audience. We can account for direct marketing, but also more natural adhoc techniques reflective of the current climate in your sector, or recognition of adaptations to your business and products. We provide complete flexibility and adapt our strategies as needed to suit, and empower you to grow your business with complete confidence.
PPC & Re-Targetting
Sometimes “organic” content just doesn’t?“cut the mustard”.?PPC or Pay-Per-Click Advertising is an incontestable way to deliver content directly to your target market and increase your sales. We’re experts in formulating first-rate PPC campaigns that impel results for any business. Re-Targeting is the process of pushing content out to people we’re previously interested in your business, or it’s offerings. With a conversion rate above 50%, you can’t afford not to do some re-marketing.
We live in an ever-changing world so it’s vital that your business responds to that. Whether it’s legislative changes in your sector, changes to the needs of your customers or actions from your competition we can construct a reactive marketing strategy utilising the most relevant platforms, strategies and skills to get your business noticed and to convert your audience.